DEAR LONG BEACH
In the past couple of years, the city of Long Beach has been experiencing a higher than average amount of sexually transmitted diseases (STDs). The STD rates in Long Beach are among the highest in the State of California. According to the Long Beach HIV/STD Surveillance Program, from 2011 to 2015 alone chlamydia rates have risen by 36%, gonorrhea rates by 126%, and total early syphilis rates by 171%.
Dear Long Beach is more than a campaign, it's a movement and an ode to the city that generates an outlet for community engagement, and support while highlighting conversations around sexual health.
Leveraging the community's pride for their city, Dear Long Beach generates engagement & creates tools for positive, incremental behavior changes around sexual health. This is all done through a poster campaign that highlights real stories, spatial engagements around the city, a social media campaign, brand extensions such as T-shirts, condoms & information packets and last, a website which is the over arching hub offering an easy space for people to make an appointment, learn about safe sex, read all of the campaigns stories and submit their own stories in an anonymous platform.
For more information or to view all the content from this project, feel free to email me at firstname.lastname@example.org